| Monday 20 July 2009 - Topics |
Speaker |
Start |
End |
| Registration |
|
09:30 |
10:00 |
| Introduction to E-Marketing |
|
10:00 |
10:15 |
| Search Engine Optimization and submission |
|
10:15 |
12:00 |
| • Google |
Wael Fakharany |
|
|
| • Selecting the right keywords |
|
|
|
| • SEO Web design, common errors and problems regarding SEO in web design |
|
|
|
| • Questions |
|
|
|
| Break |
|
12:00 |
12:30 |
| Online Advertizing and E-Tourism portals |
|
12:30 |
14:30 |
| • Unlocking Online Communities using Interest Based Marketing |
|
|
|
| • Viral Marketing and Running advertising campaigns online |
|
|
|
| • Expedia.com, Results for 2008, How to drive business to your hotel? |
|
|
|
| • Amadeus Internet Booking Engine |
Marian Gerguis |
|
|
| • Questions |
|
|
|
| Lunch |
|
14:30 |
15:30 |
| Social networks and Search Engine marketing |
|
15:30 |
17:00 |
| • Online PR and marketing via social networks |
|
|
|
| • SEO Search Engine Spider all around the web spiders and according relations to SEO |
|
|
|
| • Arabic Search Engines |
|
|
|
| • Questions |
|
|
|
| Break |
|
17:00 |
17:15 |
| Workshop on Plan, Manage, and monitoring online advertizing campaigns
|
Marco Adel (iserve team) |
17:15 |
18:00 |
| Conclusions and recommendations |
|
18:00 |
18:30 |
| Certificates and closing |
|
